The Influence of News Anchors on the Content of Their Show

The extent to which news anchors influence what is covered on their shows can vary significantly based on the type of news outlet and the anchor's experience. This post explores how news anchors, particularly in local and network news, exercise their influence in the content selection and editorial process.

Involvement in Local News

In the local news circuit, such as at KLAS-TV CBS newsroom in Las Vegas, where the author has been anchoring for 13 years, senior news anchors often have a significant level of control over the content. Anchors can modify and edit the copy to fit their style, provided that the overall facts and story essence remain intact. This flexibility allows anchors to present the news in a manner that resonates with their audience and aligns with their specific broadcasting identity.

Contextual Background and Expertise

Senior anchors in local markets also play a crucial role in providing background and context to current stories. Their extensive experience in the market enables them to add valuable perspective, irony, or deeper understanding to developing news stories. This contextual information helps viewers appreciate the broader implications and often adds depth to the coverage, enriching the overall viewing experience.

Network News Anchors at a Global Level

The level of influence that news anchors wield can be even more pronounced in network news, as exemplified by the author's experience at World News Tonight with Peter Jennings. At this level, the anchors typically have a significant voice in what is covered for the show. From the covering of stories to the writing of intros and outros, the process is highly collaborative and regimented.

Coordinating and Brainstorming

The network news team, including reporters and producers, often convenes daily at a meeting known as 'The Rim,' where story pitches are discussed, scripts are reviewed, and the night's coverage is planned. Peter Jennings, as the anchor, was not only a driving force behind these discussions but also a key figure in refining the content that would be aired. His significant role in the writing process, both for himself and for reporters and producers, underscored the level of control and influence he had over the show's content.

Types of News Networks and Their Approach

The approach to content selection and editorial influence can vary between different network news outlets. According to the author, CBS and NBC work in a similar manner, where senior anchors and producers have a substantial say in determining the content of the show. However, the process and extent of this influence may differ from that of Fox News, which the author does not have firsthand experience with.

Conclusion

The role of news anchors extends far beyond their role as speakers. They contribute significantly to the narrative and context of news stories, ensuring that the content remains engaging and relevant to their audience. Whether it is the local news anchor in Las Vegas or the global news anchor at World News Tonight, these individuals play a pivotal role in shaping the news landscape.